A well acknowledged fact that the distinctiveness of the advertisement is directly proportional to the reach. Appropriately gelling with that notion is Coca Cola’s drinkable advertisement campaign.
In a rather unique way, Coca Cola established a strong foothold in the market through the premier campaign. Dubbed as the “drinkable commercial” the campaign used state-of-the-art technology to simulate
The advertisement, which ran across billboards, televisions, and print media created an apparent illusion of filling up a glass in the screens of the user’s smart-phones. Post this, the viewers were also entitled to a free Coca Cola, which was redeemable in stores.
This new-age form of customer-engagement is indeed a rather amazing example of what wonders technology can bring about in advertising. Technology coupled with innovation in advertising indeed creates a paramount model and demonstrates exceptional exclusivity.