Environmental campaigns have always been a tad different from the others. So is this Footprint campaign which seeks to put a cap on Bear Farming. The seemingly straightforward floor-poster with the image of the Bear had a revolutionary idea behind it.
The floor-poster added a trail of foot-print which appeared to cage the bear each time a person walked over it. The message was not just to ban Bear Farming. It was also to halt the indifference of public towards Bear Farming
The poster, which also has a QR-code, connected an individual to environmental groups and societies to spread awareness on the raging issue of Bear Farming.
This campaign is indeed a stellar example of how a simple and undemanding idea can create an inherently big difference…